Top Social Media Statistics And Trends Of 2023

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Top Social Media Statistics

Recent announcements at Google I/O have propelled social media into an even larger share of the web spotlight. Platforms such as TikTok, Instagram, Facebook and YouTube are poised to become powerful marketing stages for your brand to interact with your audience.

Top Social Media StatisticsKey Social Media StatisticsIn 2023, an estimated 4.9 billion people use social media across the worldThe social media app market in 2022 was valued at $49.09 billionThe most used social media platform in the world is Facebook, with 2.9 million monthly active users across the worldFacebook is the most visited social media site in AmericaPeople in the U.S. have an average of 7.1 social media accountsSocial Media Usage StatisticsThe average person spends about 145 minutes on social media every dayThe most engaging type of content on social media is short-form videosThe most common way people access social media is a mobile deviceThe country where people spend the most average hours on social media is NigeriaSocial Media Platforms StatisticsTikTok generated $350 million in revenue in Q4 of 202252% of internet users use YouTube as least once a month84% of people aged 18 to 29 use at least one social media siteSocial Media Advertising StatisticsThe average CTR of ads across social media was 1.21% in 202277% of businesses use social media to reach customers90% of users follow at least one brand on social media76% of social media users have purchased something they saw on social mediaInfluencer StatisticsHalf of Millennials trust influencers’ product recommendations3.8 million posts on Instagram had the hashtag “ad” in 2021Influencer spending hit $4.14 billion in 2022The minimum average cost of a sponsored YouTube video with 1 million views is $2,500The minimum average cost of an Instagram post with 1 million followers is $1,200The minimum average cost of a Tik Tok post with 1 million followers is $1,034Social Media and Mental Health Statistics39% of social media users report that they are addicted to social mediaResearch shows that there is a correlation between social media use and depression for adolescents67% of adolescents report feeling worse about their own lives as a result of their social media useAdolescents who spend more than three hours a day on social have an increased risk of mental health strugglesSocial Media Trends for 2023As of April 2023, the fastest-growing social media platform is BeReal81% report that social media increases accountability for businessesThe social media advertising market is expected to reach $207 billion in 2023The Bottom LineSources

Top Social Media Statistics

And these major changes in search mean it’s now crucial for marketers and small businesses to understand current social media trends and evolving user behaviors on these platforms.Top Social Media Statistics  Our carefully curated list of 2023 social media statistics provides a vital snapshot of the current social media landscape.

Key Social Media Statistics

In 2023, an estimated 4.9 billion people use social media across the world

The number of social media users worldwide has swelled to a record 4.9 billion people globally. What’s more, this number is expected to jump to approximately 5.85 billion users by 2027.[1]

These aren’t users tied to a single platform, either: The average user now spreads their digital footprint across a staggering six to seven platforms every month—highlighting the need for a multi-platform approach to social media marketing.

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